For this campaign, I led the creative direction from concept through to rollout, shaping a visual and sensorial story around Glasshouse Fragrances’ most personal collection yet—an edit of daily beauty essentials designed for every body. My role included developing the campaign direction and shot list, model selection, product photography, retouching guidance, and overseeing art direction across all touchpoints. The result was a cohesive 360° rollout spanning digital, social media assets, paid advertising, ecommerce, and in-store POS displays—where beauty and care collide, and fragrance is experienced like never before.