Summer
Scents
Glasshouse Fragrances – Campaign Direction, Graphic & Digital Design
The Summer Scents campaign captured the spirit of long, sun-drenched days and the bold energy of high summer. Inspired by wet, sparkling notes and the glow of vivid sunsets, I began with mood boards that sold not just products, but a feeling—setting the tone for campaign and art direction. Bold contrasts, drenched colours, and a sense of carefree heat defined the creative narrative. The campaign came to life across website assets, social media posts and stories, influencer collaborations, and bespoke PR packs, each touchpoint designed to immerse audiences in the essence of a Glasshouse summer.
